Hey friend,

Since I sent my first email about Productivity Lab to you guys, I’ve received a tonne of questions about the community. Plus, I’ve had a huge influx of amazing questions and suggestions about Productivity Lab into my inbox over the last 24 hours after the email I sent to y’all on Monday ❤️

It’ll take me longer than I thought to address everyone personally (😅) before the official launch of the Lab so I thought it’d be a good idea to answer the most common questions in this email.

Here we go!

What do I get from joining Productivity Lab?

Productivity Lab is an online community, resource library, and co-working space rolled into one helping you to double your productivity alongside other ambitious entrepreneurs, creators, and professionals.

But, the goal of Productivity Lab isn’t just about helping you to get more done. It’s about freeing up your time to do more of what matters to you in work and life, while enjoying the journey along the way. 

So, here’s what you get from joining the lab:

✅ Life Productivity System: Because this is the first time we’re opening the doors to the Lab, we’re launching with an exclusive Live Cohort online course, the Life Productivity System, where over 4 weeks of live sessions and workshop throughout May, I’ll teach you everything you need to know to build your own simple, effective productivity system.

 🎉 Focus Lab: Daily, live deep-work focus sessions designed to boost motivation and focus, regardless of where you are across the globe. These are facilitated by one of our productivity coaches every single working day, and sometimes on weekends too.

💭 Reflection Rituals: Weekly, monthly, and quarterly review & reflection workshops to help embed lasting changes. You’ll reflect on your progress, celebrate your wins and learnings, and figure out your most important outcomes to work towards next.

🗣️ Expert-Led Workshops: Regular sessions with productivity experts, successful entrepreneurs, and specialists in various fields to share their insights, strategies, and tips for optimising your work and life.

📚 Exclusive Resource Library: A curated and ever-growing repository of knowledge, covering everything from the latest productivity hacks and strategies.

🤝 Community support and networking: You’ll be joining a vibrant community of like-minded individuals. Share your journey, seek advice, collaborate on projects, or simply engage in meaningful conversations that inspire and motivate you.

🏆 Direct access to Productivity Coaches: Access to productivity coaches who can provide tailored advice and support. Feel free to discuss your progress, your goals, and identify areas for improvement. 

🤓 And much, much more. Since Productivity Lab is a new product, we’re hoping to build it alongside you based on your feedback and requests. We’re investing a lot of resources into it, and with your suggestions, hope to make it absolutely incredible!

How is Productivity Lab going to help me…

🪄 …Double my productivity

• I’ve spent the last few months carefully designing a productivity course, called the Life Productivity System, with the primary goal of helping you to understand the basic principles of what it takes to double your productivity. The community then gives you an ecosystem of sessions, workshops, and accountability that helps you put all of that theory into practice - so, as long as you turn up to the sessions and engage with the community events, we can almost guarantee that your productivity is going to double.

🔮 …Set my goals and get a sense of clarity

• An effective productivity system involves aligning your life vision with your annual, quarterly, weekly and daily goals. If this isn’t properly aligned you’re going to struggle to do more of the things that matter to you. This is why I’ve designed Productivity Lab to include regular reflection rituals to help you get full clarity about where you’re heading and giving you a roadmap for getting there (you can think of these as guided weekly, quarterly, and annual planning and reflection workshops). The community will also have a bunch of productivity coaches who are excited to help you out, offer their support, and give you further guidance outside of these sessions too.

💎 …Connect with other ambitious people

• Building a thriving community of ambitious entrepreneurs, creators, and professionals is at the very heart of what we’re trying to do with Productivity Lab. In fact, we’ve built a bunch of different spaces in the community to connect with and learn from all our awesome members. For example, we’ve got a ‘General Discussion’ space to share productivity tricks/tips, we’ve got a ‘Wins & Learnings’ space so you can learn from other people’s productivity success stories (+ failures), and regular ‘Focus Lab’ sessions so you can participate in live co-working sessions with your friends. Plus, on top of all of this, you’ll have instant access to (hopefully) hundreds of equally ambitious people just like you who are all excited to help each other level up their productivity, stay accountable, and enjoy the journey along the way.

✨ …Tackle procrastination

• We tend to procrastinate when we don’t have a clear goal, we’re not excited by the stuff we’re doing, we get easily distracted, or some combination of all these things. Literally every aspect of the course and community is designed to tackle one or multiple of these things e.g. we have reflection rituals if you struggle to set clear goals, we have the focus lab if you get easily distracted, and we’re designing the Lab to be as exciting/engaging as possible to help make your productivity journey fun, motivating, and inspiring.

🧪 …Improve my focus and do more of what matters to me

• One of the core reasons we lack focus is because we don’t have a dedicated block of time to get our work done and we’re not massively intentional about how we use our time either. Productivity Lab gives you a structured framework for designing your week so you can do more of what matters to you and helps you maximise your focus during deep-work time blocks through our Focus Lab sessions, which are facilitated by one of our productivity coaches and cover every time zone across the world.

Why are you sharing all this information before the launch?

I don’t believe there’s a “right” way to market Productivity Lab, but if you’ve been a follower for a while, you probably already know that’s my preferred way of launching things.

I personally don’t enjoy pushy marketing or salesy messaging. I believe that education is the best form of marketing and once people see (and can experience) the value of your offer, you don’t need to spam your audience with “buy now” messages.

If you’re interested in joining the Lab, I want it to be a conscious decision so that together we can create the best productivity community out there.

That’s why I’m openly talking about the price, our methodology, and all the behind-the-scenes of designing and launching this product.

And it seems like you guys really appreciate it which proves that it was the right decision.

How much does Productivity Lab cost?

Deciding how much to price a product is alway a pretty tricky thing to do.

As I described in previous emails, Productivity Lab isn’t just a course or just a community. It combines the best parts of both. And because of that, I didn’t really have a baseline to work with as all of our previous products have been either live or self-serve courses.

The truth is, I think I’ve created something pretty cool. But, there’s always room to experiment, get feedback, and optimise for improvement over time rather than trying to perfect absolutely everything (including the pricing model) from day one.

That’s why, if you’re reading this, you have a chance to join the Lab at the cheapest price it’s ever going to be at $19/week ($997 per year).

After we close the enrolment for the founding cohort, we’re going to implement the feedback from you guys to make it an even better place to work on your productivity. After that, we’re going to open the Lab again but in a new, increased price.

But, if you join now, the current prize will be frozen for you. So, you’ll never get hit with the price hike.

How long do I get access to Productivity Lab for?

Productivity Lab is an annual membership. When you purchase your membership, you automatically get access for a whole year (12 months).

Hopefully, we covered all the questions you had about Productivity Lab 😜

If you have a question about the Lab, hit reply and we’ll try to get back to you ASAP.

Ali xx